If you are thinking about how to keep your customers in a recession then read on. When customers leave you it’s more about your poor service level than the attractiveness of competitors. According to the American Society of Equality and Productivity Centre the top reasons why companies loose customers are rated as follows:
· Service Dissatisfaction 68%
· Product Dissatisfaction 14%
· Lured by competitor 9%
· Influenced by friends 5%
· Customer moves 4%
The number one factor in service dissatisfaction is a lack of being understood by the service provider. So go ahead and serve your customers better, or someone else will.
