What is negotiating?

I will not tell you how to negotiate - you already know how - you have been negotiating since you were a child, negotiating with your parents before you could speak and with everyone else since.

What I will teach you is how to negotiate better.

Whether you realise it or not you are a negotiator, and you must be negotiating at a high level to be performing in your role.

Negotiation is a part of life – whether you negotiate with your partner over what movie to see, with your boss about pay rise, with a car dealer about your trade in price – you are always negotiating.

Negotiating is a basic means of getting what you want from other people.

It's important for you to examine very closely what your negotiation style is and introduce you to mastery skills – so you get more of what you want personally and professionally.